_{The largest IT extravaganza SOFTEC that already cherishes a global recognition, decides to enter yet another unexplored but highly competitive arena – The Art of Ad making in business, which essentially derives it roots from management studies and IT application. Blend of business and IT, though, a reality of corporate world, is perceived as an opportunity by entrepreneurs and a challenge by business students. SOFTEC 2010, building on the tenets of innovation, is providing a platform to management students to apply their knowledge of business dynamics and marketing concepts on a given case study of a good/service/social welfare concept to transform it into a viable, eye-catching TV commercial along with resource-optimizing solutions to provided business situations. This will not only result into a favorable exchange of creative ideas, but also a valuable networking opportunity and a taste of some real life scenarios in the field of advertising.}

_{Got the ZING to win? Let’s pop it up!}

_Eligibility:

_{At max four-person team may register. In order for a person to participate in this category, he/she must be enrolled in a university. If the presentation is being made by a group, each member of that group must fulfil the eligibility criteria for the category in question.}

_{Rules [PDF]}

_Prizes:

_{Winner gets Rs. 10,000.}